TNR Campaign

This poster was developed as part of an awareness campaign promoting Trap, Neuter and Release (TNR) as a humane and sustainable solution for managing community cat populations. The objective was to educate viewers while encouraging compassion and responsible community involvement.

The design emphasizes strong visual hierarchy and emotional reasonance, using intentional color choices, impactful imagery and clear typography to communicate both urgency and hope. Informational elements are structured for quick readability in public spaces, ensuring the message is accessible at a glance.

This project demonstrates my ability to merge advocacy with strategic visual communication, using design as a tool to inform, engage and inspire action.

The main design of the cat embodies an important symbol of the TNR process, the clipped ear. Before community cats are released back into the wild, their ear is clipped to signify to other potential trappers that they have already been treated with vaccines and can no longer reproduce.