Ethical Consumer Rebrand Project

This project focused on rebranding a cruelty free organizations website to create a more modern, accessible, and engaging digital presence. The redesign aimed to better communicate the brands mission of ethical consumerism while improving usability snd visual consistency, as well as giving the new layout a cleaner, more modern feel. I developed a refreshed visual identity, included updated typography, color palette and layout systems that emphasize transparency, compassion, and trust. The final design highlights cruelty free products and resources through clear navigation, approachable visuals and user focused interface.