LUX Acupuncture Infographics

I created a series of infographics for LUX, an acupuncture and wellness brand located in the heart of Encinitas, California, that supports healing and rejuvenation through acupuncture, cosmetic acupuncture and myofascial release. The goal of the project was to translate the brand’s services and values into clear, visually engaging graphics that could educate clients while reflecting the calming, restorative identity of the business.

In developing these infographics, I worked within established brand guidelines and intentionally incorporated the design elements selected by my mentor. Using both the provided brand guidelines and the information provided by the brand owner, I created pieces that communicated key service offerings in a cohesive and brand aligned way. This project strengthened my ability to interpret creative direction, organize client provided content, and design materials that honor an existing brand identity while remaining informative and visually compelling.